The NA3HL is not holding anything back as they look to the 2026-2027 season. No longer wanting to be known as the 3HL, the league is rebranding to the NADHL.
This move is an attempt at pushback for what will likely be a summer of player losses and potential teams folding. Feable attempt, but hey, why not.
While the league understands it is going to take some heat and it will be called the DHL for Dummy Hockey League, or Duster Hockey League, ownership is prepared to weather the storm.
Officially the NADHL will stand for the North American Dreamer Hockey League. A nod toward the marketing scam of telling players they could get “called up” to the NAHL from the rebranded NADHL. It has been working for years in the former NA3HL, and they fully expect “dreamers” to continue to buy into it.
I mean really, theres as high a likelyhood of getting called up to the NAHL from the NADHL as there is from getting a call up from your ball hockey league to the NTDP. But the dream? Lets just say that the powers that be in the former 3HL are ready to put it into a long medical induced coma, in order to keep it alive.
One source commenting under the condition they remain annonymous said this about the rebrand;
“We are going to turn on the fan, then we are going to throw everything we have at it, and see what sticks to the wall at the end of the day. We are calling it “operation splatter”.
The thinking behind this masterpiece of marketing is simple. Most people are not looking at the actual call ups from the former 3HL to see if the claims are true, and even less are looking at the number of NCAA commitments coming from the league before signing an obscenely expensive contract to pay to play other people who are making the same mistake before finding out that they are on a dead end road.
Another source was asked “how long do you think the league can keep this charade going?” The response;
“As long as people keep having children and as long as they continue to not read the information thats available, we can make this thing go for ever.”
Speaking to an NAHL official this rebrand has been in the works for several months.
“It all starts with our new marketing for “coach attended camps”. We have always had our coaches at the camps, but this time we promise they are actually going to pay attention to every sucker, er I mean kid that pays his five hundred bucks to attend. With AI we can even write up some reports on each one to make it look like we actually were paying attention.”
The NADHL internally is being heralded as the “we got another bridge to sell” campaign. Suspiciouosly, swampland in Arizona is also now off the market.
